Don Draper imparts his opinion of Pall Malls
52. Dear Don Draper, I just started smoking and find that it calms my nerves as well as making me appear mature and sophisticated. I know you’re a Lucky Strike man, but what’s your opinion of Pall Malls?
Pall Mall has a slogan: “Wherever particular people congregate.” It’s fine for the converted, but their campaign needs a punch. Look at the coat of arms printed on the front and back of every package of Pall Mall cigarettes. A Latin phrase on the shield, “Per Aspera Ad Astra,” translates as “Through Difficulty to the Stars.” Underneath the shield, a banner reads “In Hoc Signo Vinces” or “In this sign, you will conquer.” Pall Malls are never uncertain - they’re with you in difficult times and in victorious ones. They’re the familiar something you carry with you or follow into battle. A sign, an honest code. A package of Pall Malls is security in your pocket: always there and waiting for your return, like home, wherever it may be. Pall Malls are a taste of home.
